Click To Enlarge
How to Achieve Explosive Growth by Harnessing the Forces of Change
Change is Happening
Forceful Selling provides a leadership blueprint for harnessing the forces that drive change and enables sales people to become highly valued change leaders.
Change is Happening
| • | The forces of globalization and Internet empowerment are changing the role of sales people. |
| • | Traditional relationship and solution-centric selling methods no longer work. |
| • | Sales people and their companies must be change leaders—or, they will become change victims. |
Forceful Selling provides a leadership blueprint for harnessing the forces that drive change and enables sales people to become highly valued change leaders.
"This is one of the best, if not the best books on selling I've ever read. Over the last decade or so, "solution selling" has been touted as the end all be all of selling. Brett demonstrates that in this era of global competition and instant access to information, the customer already understands the variety of possible solutions that might be useful to them. What customers really want today are people who can help them affect the kind of change that they need to achieve their business goals. This simple, but powerful concept has caused me to rethink a lot of what I've been taught over the last several years. Brett goes on to do a thorough explanation of how we can transform ourselves into change agents, overcome opposition, create value for our customers, and win in the market. I highly recommend this book to anyone in business."
Eric Blankenburg, CEO, Idaptix |
- Pages: 368
- Cover: Hard Cover
